The rare Leucadendron floridum, a male plant (left) and female (right) flowering in spring in the Bokram River, Cape Peninsula, South Africa. [photos Colin Paterson-Jones ©]

A Fruit chafer (Trichostetha capensis) feeding on a male flowerhead of the rare Cape Peninsula endemic Leucadendron floridum in spring, Western Cape, South Africa. [photo Colin Paterson-Jones ©]

A male plant of the very rare Leucadendron floridum, a Cape Peninsula endemic, in a patch of fynbos, vulnerable in its position next to Ocean View, an expanding low cost housing estate on the Cape Peninsula, South Africa. [photo Colin Paterson-Jones ©]